Clik here to view.
Adwords Writing Tips – Getting Ready to Craft Some Winners
It’s no surprise that Google Adwords was a roaring success from the start. Finally, a system appeared which offered vendors and publishers the chance to quickly get a totally relevant and focused...
View ArticleClik here to view.
Writing Winning AdWords Ads Using AIDA
So you’ve done your keyword research and it’s time to craft some AdWords ads that are going to get clicked. But how do you start? One simple and powerful approach is to use AIDA. AIDA is an old...
View ArticleClik here to view.
Adwords Headlines – Attention Revisited
Last week we looked at how the purpose of a PPC headline was to catch the prospect’s attention. Today we look at some headline types that work well to stop the reader’s eyes as they scan across a busy...
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Google Adwords Tips – Tools for Keeping an Eye on your Competition
Recently we looked at using Keyword Spy to unearth the keywords our competitors were bidding on and other key information such as how long their campaigns had been running. Today we’re going to examine...
View ArticleClik here to view.
AIDA for Adwords – The Bridge to Desire and Action in Online Advertising
In our series on AIDA (Attention-Interest-Desire-Action) Adwords writing, we’ve looked at how an enticing PPC headline can grab our visitor’s attention and then how a skillfully crafted description...
View ArticleSEO vs PPC in Australia: Which Should You Choose?
If you’re looking to get the word out online about your business, and attract new leads and customers, you’re probably aware there are two main strategies. The first is known as organic SEO. This...
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Ideas to Enhance Your Online Advertising with Retargeting
Here are a few ideas to help enhance your retargeting campaigns: Google Adwords Retargeting Google understands how people search better than anyone. They can also offer insights into what they do once...
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How to Succeed with Google Advertising
Google offers advertisers a vast array of options when seeking increased exposure online. While Google AdWords prices cause some businesses to shy away, the ROI offered by Google advertising more than...
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Google Keyword Planner – RIP GKT
If you’ve been involved with Australian SEO for any length of time, you surely made friends with the Google Keyword Tool. The GKT, as it was affectionately known, was everyone’s free weapon for keyword...
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CTR is the Key: How to Use the New Google PPC Remarketing Tool
When it comes to your Pay-Per-Click (PPC) advertising program, obviously, just displaying your ads to people is not enough. Another key factor is the Click Through Rate (CTR). A high CTR would give you...
View ArticleClik here to view.
Adwords Writing Tips – Getting Ready to Craft Some Winners
It’s no surprise that Google Adwords was a roaring success from the start. Finally, a system appeared which offered vendors and publishers the chance to quickly get a totally relevant and focused...
View ArticleClik here to view.
Writing Winning AdWords Ads Using AIDA
So you’ve done your keyword research and it’s time to craft some AdWords ads that are going to get clicked. But how do you start? One simple and powerful approach is to use AIDA. AIDA is an old...
View ArticleClik here to view.
Adwords Headlines – Attention Revisited
Last week we looked at how the purpose of a PPC headline was to catch the prospect’s attention. Today we look at some headline types that work well to stop the reader’s eyes as they scan across a busy...
View ArticleClik here to view.
Google Adwords Tips – Tools for Keeping an Eye on your Competition
Recently we looked at using Keyword Spy to unearth the keywords our competitors were bidding on and other key information such as how long their campaigns had been running. Today we’re going to examine...
View ArticleClik here to view.
AIDA for Adwords – The Bridge to Desire and Action in Online Advertising
In our series on AIDA (Attention-Interest-Desire-Action) Adwords writing, we’ve looked at how an enticing PPC headline can grab our visitor’s attention and then how a skillfully crafted description...
View ArticleSEO vs PPC in Australia: Which Should You Choose?
If you’re looking to get the word out online about your business, and attract new leads and customers, you’re probably aware there are two main strategies. The first is known as organic SEO. This...
View Article
