SEO Services VS PPC Services
Are you trying to decide how to approach marketing options for your new or growing business? The Internet possesses the most useful and far-reaching marketing options available today. With most...
View ArticleWhy Your Business Should Use Google AdWords
In order to make gains in any industry, an initial investment must first be made. The key is to get the highest return on this investment. With a bit of research and the help of a highly trained...
View ArticleBenefits of Google Adwords
Google AdWords is one of the most often used of the Google SEO tools. It allows you to create an advertisement that centres on specific keywords. With proper keyword analysis and utilisation of this...
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Making Changes to Incorporate the Latest Google AdWords Changes
Google AdWords has just rolled out the biggest change in the scope of their operation for the last 5 years. This incorporates changes that they are hoping will give users better advantages when they...
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How You Benefit from the Best Australia Affordable Web Design Services
Web design has been proven to be highly important in gaining the traffic you need for your business. With the changes in Google AdWords recently, many have been affected by the fact that their website...
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The Increasing Importance of the Best Mobile Websites
The mobile market has always been a fickle sector of marketing. With the different mobile platforms and programming languages, it has steered many businesses away from attempting to create apps for...
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Ideas to Enhance Your Online Advertising with Retargeting
Here are a few ideas to help enhance your retargeting campaigns: Google Adwords Retargeting Google understands how people search better than anyone. They can also offer insights into what they do...
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How to Succeed with Google Advertising
Google offers advertisers a vast array of options when seeking increased exposure online. While Google AdWords prices cause some businesses to shy away, the ROI offered by Google advertising more...
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Google Keyword Planner – RIP GKT
If you’ve been involved with Australian SEO for any length of time, you surely made friends with the Google Keyword Tool. The GKT, as it was affectionately known, was everyone’s free weapon for...
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CTR is the Key: How to Use the New Google PPC Remarketing Tool
When it comes to your Pay-Per-Click (PPC) advertising program, obviously, just displaying your ads to people is not enough. Another key factor is the Click Through Rate (CTR). A high CTR would give...
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Adwords Writing Tips – Getting Ready to Craft Some Winners
It’s no surprise that Google Adwords was a roaring success from the start. Finally, a system appeared which offered vendors and publishers the chance to quickly get a totally relevant and focused...
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Writing Winning AdWords Ads Using AIDA
So you’ve done your keyword research and it’s time to craft some AdWords ads that are going to get clicked. But how do you start? One simple and powerful approach is to use AIDA. AIDA is an old...
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Adwords Headlines – Attention Revisited
Last week we looked at how the purpose of a PPC headline was to catch the prospect’s attention. Today we look at some headline types that work well to stop the reader’s eyes as they scan across a busy...
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Google Adwords Tips – Tools for Keeping an Eye on your Competition
Recently we looked at using Keyword Spy to unearth the keywords our competitors were bidding on and other key information such as how long their campaigns had been running. Today we’re going to...
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AIDA for Adwords – The Bridge to Desire and Action in Online Advertising
In our series on AIDA (Attention-Interest-Desire-Action) Adwords writing, we’ve looked at how an enticing PPC headline can grab our visitor’s attention and then how a skillfully crafted description...
View ArticleSEO vs PPC in Australia: Which Should You Choose?
If you’re looking to get the word out online about your business, and attract new leads and customers, you’re probably aware there are two main strategies. The first is known as organic SEO. This...
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Ideas to Enhance Your Online Advertising with Retargeting
Here are a few ideas to help enhance your retargeting campaigns: Google Adwords Retargeting Google understands how people search better than anyone. They can also offer insights into what they do...
View ArticleClik here to view.
How to Succeed with Google Advertising
Google offers advertisers a vast array of options when seeking increased exposure online. While Google AdWords prices cause some businesses to shy away, the ROI offered by Google advertising more...
View ArticleClik here to view.
Google Keyword Planner – RIP GKT
If you’ve been involved with Australian SEO for any length of time, you surely made friends with the Google Keyword Tool. The GKT, as it was affectionately known, was everyone’s free weapon for...
View ArticleClik here to view.
CTR is the Key: How to Use the New Google PPC Remarketing Tool
When it comes to your Pay-Per-Click (PPC) advertising program, obviously, just displaying your ads to people is not enough. Another key factor is the Click Through Rate (CTR). A high CTR would give...
View Article